What is digital transformation?

Platforms and products are constantly changing. But digital transformation means so much more. We need to choose the right platform for our business and the tasks at hand. We need to build efficient, replicable, and scalable processes to keep those platforms running toward ROI. And, perhaps most importantly, we have to create a culture of curiosity and resiliency that strikes, “because that’s how we’ve always done it,” from the lexicon.

What about content?

Hot take: No one is reading your content.

Plain language. Clear instructions. Under-architecting rather than over. Do we still even need these content strategists in every line of business? Hard yes.

But more importantly, we need to transform the business model to ensure clean and efficient content processes that feed the digital experience engines of the future.

My approach

  • People

    Empower our people to think differently and creatively for the future. And if we can’t get them on board, we as leaders have to make very hard decisions to preserve the health of our businesses.

  • Processes

    Doing the same thing and expecting different results is the definition of insanity. Successful transformation requires optimized, documented, and governed processes.

  • Platforms

    It’s not always about best-in-class, it’s about best for the task. Evaluate and assess whether platforms are right for your business through rigorous frameworks.